Authority And Influence: Blog About What You Know
I’ve written a lot about authority and influence in the past and for today’s Quick Blogging Tips Thursday, I thought I’d touch on, well… let’s call it authority proof. Tweet This! When we’re...
View ArticleA Simple Story About the Power of Publishing Content on the Open Web
I think everyone who has ever wanted to write a book has dreams about what publication day will be like. So far, mine has involved exactly zero groupies and parades, but it’s still been nice. I’ve...
View Article21 Reasons You Must Become an Expert
For years the search economy built by Google (and others) allowed many people to make decent money by simply executing on certain SEO tactics more efficiently than their competition — even if they...
View ArticleHow To Leverage the Science of Relationships to Gain True Influence
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a relationship between two parties, where one sees...
View ArticleThe Seductive Hook: How to Find it Every Time
Did you know that people will rush to do business with you if you can help them achieve their dreams, calm their fears, confirm their suspicions, and help them cast stones at their enemies? Sounds...
View ArticleThought Leadership is a Synonym for Attention
I’ve been thinking about thought leadership lately. Many smart people, including venture capitalist Brad Feld and Marketo cofounder Jon Miller, equate content marketing with becoming a thought leader....
View ArticleWho’s the Hero in Your Business?
Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on without too much hassle. Other businesses...
View ArticleCan You Pass This Content Marketing Test?
Most content marketing authorities should ace the quiz below. But no worries if you don’t … we’ve got you covered (I’ll explain). As you probably know content marketing is a hot topic, and study after...
View ArticleSave the Date: Authority Intensive, May 7-9, 2014
The month of May in Denver, Colorado is absolutely spectacular. And we’d like to invite you to come on over and take your content marketing game to a new level, while also having a great time....
View Article7 Tips for Creating and Running Your First Membership Site
Does earning a regular monthly income and a bunch of loyal customers sound good to you? Let’s make it even better … what if these paying customers could be a great testing ground for your newest...
View ArticleFour Old-School Ways to Thrive in any Economy
So, how’s the economic meltdown been treating you? Excited about the opportunities, or sick to your stomach worrying about how your bills will get paid? Exhilarated or freaked out? Maybe a little of...
View ArticleAnnouncing: Seth Godin will be Keynoting Authority Intensive
Ah, the challenge of writing about Seth Godin. The process: Write 12 paragraphs of embarrassing mush. Delete. Ponder. Write 12 more paragraphs of really embarrassing mush. Delete. Despair. Because...
View ArticleDarren Rowse Joins Seth Godin as a Keynote Speaker for Authority Intensive
I call him the nicest guy on the Internet, and he thinks I’m teasing him. I’m not. Darren Rowse is someone I’m proud to call a friend, but he’s way more than that. He was an early inspiration to me —...
View ArticleThese 5 Writers Won the First Copyblogger Essay Contest …
250 words is not a lot of words. It barely fits on a single sheet of paper. So when you answer the question “Why is online authority essential?” you must be lean and creative. Who among you did it...
View ArticleHow Becoming an Authority Can Even Save Your Life
Editor’s note: This essay is the Grand Prize winner of the first-ever Copyblogger Media Essay contest, for which writers had 250 words to discuss “why it’s essential to be an online authority.”...
View ArticleHow Online Authority Gave a Tiny Local Business Worldwide Reach
Editor’s note: This essay is the First Prize winner of the Copyblogger Media Essay contest, for which writers had 250 words to discuss “why it’s essential to be an online authority.” I was stuck —...
View ArticleA Sobering Reminder That Authority Can Change the Course of History
Editor’s note: This essay is one of three Second Prize winners of the Copyblogger Media Essay contest, for which writers had 250 words to discuss why it’s essential to be an online authority. Wayne...
View ArticleStriving for Authority
Everyone wants to play. That kid selling cookies (or is it chocolates) is busy raising money for his basketball team (or maybe a trip to Cuba, I didn’t hear it clearly). All I know is that these...
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